History and Present Patterns of Media and Communication Research Orientation in Nigeria

Authors

DOI:

https://doi.org/10.5281/zenodo.14037483

Keywords:

Research Orientation, Paradigm, Media and Communication Research, History

Abstract

The researcher traced the historical precedents that shape media and communication
scholars’ adherence to a research orientation. Questionnaire and in-depth interview
guides were administered to Nigerian media and communication scholars through mail,
WhatsApp and face-to-face methods. It was found that Nigerian media and
communication research has transitioned between three paradigms:
interpretivism/critical, empiricism and pragmatism. Factors such as prioritising craft over
research at the beginning, American influence and domiciliation of mass communication
departments under the faculty of arts contributed a lot to the patterns of research
orientation in Nigeria. The findings showed that quantitative research is dominant while
qualitative research, either as a mono-method or mixed-method is gaining ground.

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Published

2024-11-05

How to Cite

Isah Nasidi, PhD. (2024). History and Present Patterns of Media and Communication Research Orientation in Nigeria. GVU Journal of Research and Development, 1(2), 217–225. https://doi.org/10.5281/zenodo.14037483