Crisis Communication Strategies of Select Banks during the Naira Redesign Policy in Nigeria

Authors

DOI:

https://doi.org/10.5281/zenodo.14035697

Keywords:

Crisis, Crisis Communication, Naira Redesign, Nigerian Banks

Abstract

This study aimed to determine the crisis communication strategies employed by select Nigerian banks during the Naira redesign crisis, utilizing the situational crisis communication theory as its foundation. A survey research design was adopted, with data collected from 384 respondents through a structured questionnaire. Findings indicated that Nigerian banks did not keep customers adequately informed with regular updates throughout the Naira redesign policy period, as customers reported not receiving consistent messages on alternative banking methods. The researchers recommend that banks and financial institutions establish, adjust, and enhance their communication management systems during crises to effectively manage and mitigate social crises.

Downloads

Published

2024-11-04

How to Cite

Ekemini George Okure, Prof. Walter Ihejirika, & Prof. Obiageli Ohiagu. (2024). Crisis Communication Strategies of Select Banks during the Naira Redesign Policy in Nigeria. GVU Journal of Research and Development, 1(2), 191–203. https://doi.org/10.5281/zenodo.14035697

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.