Work-Life Balance and Job Satisfaction on Employee Retention in the Telecommunication Industry
Keywords:
Work-Life Balance, Job Satisfaction, Employee RetentionAbstract
This study examines the relationship between work-life balance, job satisfaction, and employee retention within the telecommunication industry. The researchers investigated how work-life balance influences job satisfaction and employee retention, as well as the mediating role of job satisfaction in this relationship. A quantitative approach was used, collecting data from 245 employees across various telecom organizations in Jos and Bauchi. The data were analyzed using PLS-SEM through SEMinR software. The study’s findings provide empirical evidence supporting the positive impact of work-life balance on both job satisfaction and employee retention. The analysis revealed a significant direct relationship between work-life balance and job satisfaction, indicating that an improved work-life balance enhances job satisfaction levels. Additionally, job satisfaction was found to partially mediate the relationship between work-life balance and employee retention. These findings emphasize the importance of organizations prioritizing work-life balance initiatives to boost job satisfaction and improve employee retention rates. Based on the results, it is recommended that telecom organizations promote work-life balance initiatives, implement supportive policies, and foster a positive work culture that values employees.