Perception of the Rhetorical Strategies of Select Party Flag Bearers on Social Media during the 2023 Nigerian Presidential Election Campaigns

Authors

DOI:

https://doi.org/10.5281/zenodo.14031537

Keywords:

Rhetorical Strategies, Social Media, Nigerian Presidential Election, Political Communication, Perception

Abstract

This study was carried out to examine Edo State residents’ perception of the rhetorical

strategies used by select party flag bearers on social media during the 2023 Nigerian

presidential election campaigns. The researchers employed the rhetoric theory, utilising a

survey research design and questionnaire as the data collection instrument. The findings

revealed that party flag bearers extensively employed rhetorical messages on social

media, highlighting the significance of digital platforms in political communication.

Multiple social media platforms, including Twitter, Facebook and Instagram, were

predominantly used by the flag bearers to implement their rhetorical strategies. These

strategies encompassed derogatory/personal attacks, issue-based content, emotional

appeals, voter mobilisation, grassroots engagement and transparency/accountability.

Based on the results, it was recommended that political parties recognise the importance

of rhetorical strategies on social media and provide training for their flag bearers in

effective communication techniques. Additionally, parties should encourage the usage of

diverse social media platforms to reach a wider audience and tailor messages to specific

demographics.

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Published

2024-11-03

How to Cite

Nwaoboli, E. P., Uchenunu, A. O., & Asemah, E. S. (2024). Perception of the Rhetorical Strategies of Select Party Flag Bearers on Social Media during the 2023 Nigerian Presidential Election Campaigns. GVU Journal of Research and Development, 1(2), 1–16. https://doi.org/10.5281/zenodo.14031537

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