Exploring the Boundaries between Persuasion and Manipulation in Political Communication

Authors

DOI:

https://doi.org/10.5281/zenodo.14038496

Keywords:

Boundaries, Communication, Persuasion, Politics, Propaganda

Abstract

The researchers examined the boundaries between persuasion and manipulation within political communication. The objective was to determine the extent to which these tactics are employed in political discourse and their influence on public opinion. The study was guided by the theory of reasoned action and the propaganda model, using a library research approach to analyze secondary data sources, including articles, books, and official reports. The analysis highlighted clear distinctions between persuasion and manipulation in political communication. Persuasion is marked by transparency, reasoned argumentation, and respect for individual autonomy, while manipulation involves deception, coercion, and emotional appeals to sway beliefs or behaviors. The discourse also revealed how these tactics are applied in contemporary political discourse, with manipulation posing significant challenges to democratic norms and ethical political practices. The intersection of politics, communication, and religion further complicates the issue, as religion is often used as a tool for both persuasion and manipulation. The study also examined the role of media in political communication, noting that the rise of social media presents new challenges in regulating political communication and combating the spread of manipulative content. In response to these findings, the study concluded with several recommendations to strengthen the integrity and transparency of political communication, including upholding ethical standards in communication practices, fostering media literacy and critical thinking skills among the public, and enhancing regulatory frameworks to counter misinformation and disinformation.

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Published

2024-11-05

How to Cite

Oluwatobi Enitan Modeyin, & Julius Abioye Adeyemo, PhD. (2024). Exploring the Boundaries between Persuasion and Manipulation in Political Communication. GVU Journal of Research and Development, 1(2), 226–237. https://doi.org/10.5281/zenodo.14038496

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